|Property of Lisa Ladrido
|Early on when we began using Social Media, Myspace was thego to site for many of us. Today there are so many social media communities andnetworking opportunities available that it is hard to keep track of themall. New ones are being created whatseems daily, like the new Google+!
However, they all have one thing in common, buildingrelationships. Relationships with peopleyou most likely haven’t even met yet! Whether you aretrying to build a business or are just starting out, how you communicate withthe people on Social Media is so important.
Will they eventually join your opportunity, purchase yourproduct or even read your blog? It ishard to say, there are no guarantees. However,as in life we must follow some simple rules if you are looking to buildrelationships on the web.
Whichever site you have joined, whether it is Facebook,Twitter or Google+, to name just a few, there are some basic steps that youshould consistently follow.
Your profile picture is so important to be the first thing that you personalize as soon as possible. Do not leave the default avatar up for verylong. Try to post a professional lookingpicture as soon as possible. Studieshave shown that you will have fewer followers if you do not have a picture onyour profile. That doesn’t mean that youneed to spend money on a photo shoot, but picking a decent picture of you isimportant.
Your picture is the first impressionpeople will have of you. If you are in a bikini, that pretty much sends themessage of the niche market you are targeting, whether it is intentional ornot!
You will be recognized on other sites ifyou use the same picture on all the Social Media communities you belongto.
On Twitter you have to be creative since theyonly allow 160 characters to write your Bio, however make sure you addone. When your following request is receivedit will just show your name if you have not taken the time to attach aBio. The keywords you choose for yourbio are very important. Most people willnot follow you until they read something about you!
Facebook and Google+ offer enough space towrite a little about you and your business. Try not to push your business opportunity right from the beginning. There is room for you to add your links toyour sites if you so choose to. OnFacebook that would be on the Contact Information section.
Add as much information about you aspossible. You can always come back andchange your bio later. Like your profilepicture, having a complete bio will offer your potential followers an opportunity to learn a littlemore about you and your business.
If a location is available to do so, addphotos to your profile. The more you offer to potential followers to learn alittle about you the better. You become a real person to a stranger, and that is what we want isn’t it?
On Google+ and Facebook there is a section on your profile to add pictures. If you use an aggregator like Tweetdeck for Twitter you can add videos and photos to your tweets!
This alsogives you the opportunity to add your website information as part of thedescription of the photo. For example, ifyou were a photographer you could also place your company website as part of thedescription of this photo.
If space is offered try to add yourinterests as well. This helps you relate to more people who are searching to add more followers.
For example, in some of the networks youhave a location that you can add movies, books and music that you enjoy on yourprofile. We recommend that you add as much about you as possible.
All of the networking sites have an areadesignated so that you can adjust your privacy settings. If you are looking to increase the size ofyour business and exposure then we recommend not keeping your profile tooprivate. If you are in the Witness Protection Program please ignore this information!
Under the Account Settings on Twitter youwill see “Tweet Privacy, Protect my tweets”. It is best not to select that option. This does not allow your tweets to be public; they will only be visibleto your followers.
Most people will not spend much timetrying to see your profile, many will not even try. You can choose who sees what; we recommend atleast your posts, contact information, interests, bio and websites to be opento everyone. That decision is a personal one of course.
Take advantage of all the opportunities each site offers to you to complete your profile as much as possible. It is the first impression your new followers will have of you. Have fun networking!
The photos used on this post were either created by Lisa Ladrido for the purposes of this blog or stock photography from Dreamstime. Please request permission prior to using any photos or information on this blog.