6 comments for “Impact of Logo and Name Change @INGDIRECT #SaveTheBall #StayOrange

  1. Elizabeth Barnett
    November 9, 2012 at 10:57 PM

    Several years ago I had an ING account because they were the supplier of my employee benefits package. As soon as I left that job, I got an IRA somewhere else and rolled over so I didn’t have to look at that orange ball anymore. I HATE the color orange. Hate it. I think people who like orange are a special breed. :)

    • Lisa Ladrido
      November 12, 2012 at 5:13 AM

      I never liked orange either and probably would never use it to decorate my house! However, their orange ball was a clever logo and it stands out. It would have been better to maybe keep the ball bouncing towards Capital One! Thanks for your comment Elizabeth.

  2. Chris
    November 9, 2012 at 11:22 PM

    Thanks Elizabeth! Best compliment evar :)

    • Lisa Ladrido
      November 12, 2012 at 5:13 AM

      I knew you would like that comment Chris! You are a special breed!

  3. Gerry
    November 10, 2012 at 8:09 AM

    Red is not the new orange. ORANGE is the new orange. If you have strong brand recognition, it is downright “dumb” to change something that drastically. Look what happened with Ford and the Taurus! Fail.

    On the other hand, if there are are fewer orange logos out there, than my Groovy Reflections logo in all its’ blazin’ orange glory, becomes more prominent!

    • Lisa Ladrido
      November 12, 2012 at 5:09 AM

      Yes Gerry, now your logo will stand out even more than it already does. I think it is a mistake. The new logo is so drab.

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